The difference between support and supervision
Support focuses on a person's wellbeing: how they are coping, what they need, and whether the work is sustainable for them over the longer...
Campaign history
How the printing press changed public persuasion
The ability to reproduce a written argument quickly and in large numbers changed the scale at which an idea could spread, allowing a single piece of writing to reach far more people than would ever have been possible through...
Read the full articleThe difference between a fact and an interpretation
A fact is something that can be checked and confirmed independently of anyone's opinion, such as a recorded figure or a documented event...
Why relationship building comes before action
Action taken before relationships are built tends to rest on shallow, temporary participation, people showing up once out of curiosity or...
The difference between an expert and an authority
An expert has developed genuine, demonstrated skill or knowledge in a specific area through study or direct experience over time. An...
How a single issue campaign differs from a broad one
A single issue campaign focuses tightly on one specific problem and one specific ask, which allows it to build deep expertise and a clear,...
Why a baseline matters before measuring progress
A baseline is a measurement taken before a campaign begins, and without one, later measurements have nothing reliable to be compared...
How campaigns use a theory of change
A theory of change lays out the assumed chain of cause and effect a campaign is relying on: if this activity happens, then this shift in...
Why shared self interest holds a coalition together
Coalitions built purely on shared values can be fragile, since values are easy to agree with in principle but harder to translate into...
Why financial transparency signals a trustworthy group
A group willing to explain clearly how it raises and spends money, even in general terms, is signalling something meaningful about its own...
Why governance structures matter for campaigns
Governance is the set of arrangements, who decides what, who is accountable to whom, that keeps a campaign functioning fairly and...