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Evidence literacy

Why headlines can misrepresent a study

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Photo: Families Belong Together - San Rafael Rally - Photo - 37 (29069640318) by Fabrice Florin from Mill Valley, USA (CC BY-SA 2.0), via Openverse

A headline has to compress a nuanced piece of research into a handful of words that fit a small space, and that compression often strips out the caveats, sample details and qualifications that the original study took great care to include for good reason in the first place.

Journalists writing headlines are sometimes working from a press release rather than the full study itself, which means a claim can be simplified twice over, first by the release and then again by the headline, before it ever reaches most readers who only glance at it briefly, forming their whole impression from that headline alone.

Reading past the headline into the actual study, or at least a fuller summary of it written carefully, is one of the simplest ways to check whether a widely shared claim genuinely reflects what the underlying research found, rather than a punchier version of it invented for attention.

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